Brand
strategy
Brand strategy is the coherence between the DNA of your brand, its content, and its actions. It requires analysis, creation, and innovation in order to build a high-performing and engaging brand in the market.
Building a
striking brand
1.
Brand
Exploration
To build or reposition a brand, it is essential to understand the economic, social, and societal context in which it operates. It is also important to analyze and study close or distant competitors in order to identify opportunities and potential areas for brand expression.
• Decoding new trends to activate your brand.
• Semiological analysis (linguistic, chromatic, sound signs…)
• Exploration of new concepts
2.
Brand
definition
Developing a brand strategy requires a deep understanding of the company and its environment. This audit step allows for the development of a unique and impactful position, which will be translated into various strategic management tools.
• Definition of your positioning (brand platform)
3.
Brand
management
The strategy requires constant efforts to manage and optimize the brand, ensuring its consistency and relevance in the face of an increasing diversity of consumer, market, and environmental issues.
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Nice Festival Cineroman
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Skinperfusion Fillmed
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Perle de Jade
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Start
a project
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